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17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 20076.
Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 20077.
Chocolate market is estimated to be around 1500 crores (ACNielson) growing at 18-20% per annum2.
Cadbury is the market leader with 72% market share3.
Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 20062.
Maximum chocolate advertising was during Raksha Bandhan across 20 and January-November 20073.
New brands such as Sweet World, Candico and Chocolatiers are present in several malls3. Delhi-based Chocolatiers, started with a small shop in south Delhi’s Chittaranjan Park and has now ventured into malls and multiplexes in NCR, Mumbai and Bangalore, with focus on high-end or designer chocolates, a niche market of their own5.
If you are interested in writing for FMCG Marketers, do mail to [email protected] to FMCG Marketers Portal - 1.
The prices of cocoa and milk, the chief ingredients used in chocolates, have gone up by 50 per cent, while the price of sugar, another important raw material, has come down.
The overall input costs have gone up by 20 per cent.
Among regional GEC, maximum advertising of chocolates was on Malayalam and Bengali channels8.
Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Pvt Ltd during January-November 20079.